Umberto Eco " designer de service " avant l'heure. De l'importance du signe.

Nous sommes pétris de signes. Dans un environnement de plus en plus confronté à la notion d'information et d'interaction (concurrentielle). Nous devons pouvoir être capable de comprendre les languages de ces signes émis pour pouvoir être apte à proposer des services qui correspondent aux attentes d'un public-cible.

 

Comprendre le language de ces signes, connaître l'usager, ses attentes, sa logique avec laquelle il déroule son processus de décision et entre en connexion avec ces signes, c'est que j'ai eu le plaisir de découvrir dans un des livres d'Umberto Eco : le signe. Alors jeune étudiant en licence design celui-ci à modifier ma perception du design et les connexions qui s'établissent entre l'objet et l'usager, l'usager et son écosystème, l'usager, l'objet et le designer, etc. Alors oui pour moi Umberto Eco est un designer de service. Et pour argumenter ma conviction j'aime à l'illustrer celle-ci par cette citation d'un designer qui lui aussi à changer mon regard :

 

" Le design ne signifie pas donner une forme à un produit plus ou moins stupide pour une industrie plus ou moins sophistiquée. Il est de façon de concevoir la vie, la politique, l'erotisme, la nourriture et même le design."

Ettore Sottsass
 
Je ne suis en rien un professionnel D'Umberto Eco et loin de moi cette idée, alors je vous laisse aller voir et comprendre qui était ce monsieur sur ce cite :
Pour ceux qui comme moi, sont curieux de comprendre l'alchimie qui gouverne notre travail empirique de designer de service, voici quelques livres d'Umberto Eco qui m'ont ouvert d'autres perspectives :
Le Signe, histoire et analyse d'un concept
La Production des signes
Histoire de la laideur
Histoire de la beauté

 

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